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Scenario
You’d like to learn more about the outcomes of your marketing campaigns by using UTM parameters on your links to the client view, allowing you to link scheduled appointments by clients to a specific campaign.
Where to begin?
What is a UTM?
UTM parameters (sometimes called UTM codes) are specific text strings that you can append to URLs that allow you to track those URLs when they get clicked on. UTM parameters make Google Analytics pick up on the data in the code and log it with the pageview.
When do I use UTMs?
UTMs are helpful tools if you want to know the source of activity related to your URL. Understanding where this activity originated from can be useful to determine if ad campaigns are successful, or if more visitors come from a certain link or website compared to other sources, among other things. For example, a UTM can be employed to understand the effectiveness of a booking link in an appointment follow-up email.
How do I use UTMs with Coconut?
UTM parameters are tags added to the client view URL to pass along to Coconut for tracking on any appointments booked when using this particular link. This will help you to attribute appointments booked to particular pieces of marketing to gauge effectiveness.
UTM parameters will be associated with a completed appointment booked using the Modern Client View in Coconut.
Available UTM Parameters
Source
Use the utm_source parameter to track the source of your traffic
Example: https://example.coconutcalendar.com/?utm_source=newsletter
Medium
Use the utm_medium parameter to track the medium the link was used on
Example: https://example.coconutcalendar.com/?utm_medium=email
Campaign
Use the utm_campaign parameter to track the strategic campaign or specific promotion where the link was shared
Example: https://example.coconutcalendar.com/?utm_campaign=rrsp-promotion
Term
Use the utm_term parameter to track keywords
Content
Use the utm_content parameter to track the additional details on where the link was accessed
Example: https://example.coconutcalendar.com/?utm_content=cta-top-banner
The UTM parameters can be used in any combination.
For example, tracking source, medium and campaign together would look like this:
Additional Resources
For more information on UTMs and their parameters, please refer to Google’s Help Center.